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Swifties For Kamala launch You're Not Alone Kid campaign

October 16, 2024

The coalition has distributed over 5,000 friendship bracelets across the U.S.

On Sunday, coalition Swifties For Kamala (S4K) launched their You’re Not Alone Kid campaign to distribute friendship bracelets across the U.S. This project aims to provide easy access to voter info and keep morale high through Election Day. 

The 113 project volunteers in the Swifties For Kamala Discord server have been making friendship bracelets together since the project’s conception in August. The group has created over 5,000 bracelets, each tagged with a QR code to the You’re Not Alone Kid webpage, which has voter information for every state including registration deadlines, early voting dates, mail-in ballot request deadlines, and more. 

The bracelets were distributed beginning Sunday, October 13, across 49 U.S. states and Washington, D.C. Bracelets are left in public for other Swifties to find and report through the project’s web page and on social media using #NotAloneKid

“I love the irony of a song called ‘You’re On Your Own, Kid’ bringing so many people together, and so I thought ‘what could be better than taking that energy and using it to remind people, particularly young people and first time voters, all across the country that they’re not alone… kid. And so was born the You’re Not Alone, Kid campaign,” said Lexa Hayes, S4K Friendship Bracelet Coordinator. “In the end, democracy only works when we all show up. It might seem impossible to make change on your own, but remember that your voice matters. Your vote matters. And you’re not alone, kid.”

In the end, democracy only works when we all show up. It might seem impossible to make change on your own, but remember that your voice matters. Your vote matters. And you’re not alone, kid.

In Taylor Swift’s song “You’re On Your Own, Kid” from her 2022 album Midnights, she sings “so make the friendship bracelets.” This line inspired Swifties to create Taylor themed bracelets to share and trade at the Eras Tour. Making friendship bracelets has since become a cornerstone of the Swiftie fandom and S4K’s campaign efforts, sparking the idea for the You’re Not Alone Kid campaign. 

Phrases on the distributed bracelets include In My Voting Era, Harris-Walz, Kamala 24, Not Going Back, Go Fight Win, Democracy is Delicate, Love and Hope, and Long Time Coming. Each bracelet also has S4K beads to identify it as a part of the campaign. 

Find photos of the project bracelets here

About Swifties For Kamala

Swifties For Kamala (S4K) is a coalition of Taylor Swift fans committed to protecting US democracy by working together to help elect progressive candidates in local and national elections, including Vice President Kamala Harris as the 47th President of the United States.