Video: Kamala Harris Campaign Targets Taylor Swift Concertgoers in Snapchat Push
October 18, 2024
The Hollywood Reporter – Jackie Strause
The Kamala Harris campaign is continuing to evoke Taylor Swift as Election Day approaches.
In the campaign’s latest push to reach youth voters, Swifties who are in Miami to catch Swift during her Eras Tour concerts at Hard Rock Stadium this weekend are set to come across the Democratic National Convention’s Swift-themed “I Will Vote” campaign.
Targeting younger generations across the battleground states, the DNC on Friday is rolling out an exclusive Snapchat filter urging voters to be “fearless” on the issues that will decide this election, from reproductive rights to economic opportunity.
The Snapchat filter will feature an “In My Voting Era” header, and users can tap through options to fill in the sentence, “Be fearless for…,” where choice phrases include democracy, reproductive rights, climate action, student loan debt relief, health care, racial justice, LGBTQ+ rights, economic opportunity and equality. The filter will link to IWillVote.com at the bottom of the page.