Video: DNC Uses Final Leg of Taylor Swift's Eras Tour to Energize Young Voters
October 20, 2024
NBC News – Kalhan Rosenblatt
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The Democratic National Committee is using the last stretch of Taylor Swift’s Eras Tour to urge young people to vote for Vice President Kamala Harris.
Swift, who endorsed Harris, the Democratic presidential nominee, in September, is set to perform at Hard Rock Stadium in Miami Gardens, Florida, on Friday, Saturday and Sunday.
In conjunction with her shows, the DNC announced that it is launching a Taylor Swift-themed “I Will Vote” campaign across Florida and other battleground states.
The campaign includes Snapchat filters and advertisements that will direct Swifties and others to IWillVote.com, which provides information about voting, registration and other questions young people may have about the election.