“In Our Kamala Era”: Taylor Swift Ads Launch After Her Endorsement

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Taylor Swift is in her Kamala era.

The superstar singer-songwriter’s key phrase took over digital billboards in New York’s Times Square and on the Las Vegas strip Friday in a marketing push from the Democratic National Committee, spurred on by her endorsement for Vice President Kamala Harris and running mate Tim Walz.

The highly visible ads came together after Swift’s debate-night endorsement post following Tuesday night’s face-off between 2024 presidential candidates Harris and former President Donald Trump. “We’re in Our Kamala Era!” and “A New Way Forward…. Ready for It?” — the latter, referencing Swift’s song from her Reputation album — were emblazoned across multiple sky-high digital billboards.

The Harris campaign has fully embraced the Grammy-winning artist’s support now that everything has changed with Swift weighing in on the U.S. presidential election. The Harris campaign site had been selling Harris-Walz friendship bracelets for $20. After selling out overnight following Swift’s endorsement, the campaign put in more orders — they are now available again for preorder, with a purchase going to the Harris Victory Fund.

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Photo: Dimitrios Kambouris