SWIFTIES FOR KAMALA SHARES COALITION’S IMPACT

While the presidential election did not have the result the group hoped for, Swifties For Kamala (S4K) is proud to celebrate the innovative and inclusive organizing program that made a significant impact on down-ballot races in crucial swing states.

“I am so proud of Swifties for Kamala and the enormous impact our community has made during this election,” said Irene Kim, S4K Executive Director. “From day one, we mobilized to transform our existing fandom culture into political action that was accessible and exciting. While many aspects of this election have been disappointing, Swifties have not.”

“I am so proud of Swifties for Kamala and the enormous impact our community has made during this election. From day one, we mobilized to transform our existing fandom culture into political action that was accessible and exciting. While many aspects of this election have been disappointing, Swifties have not.”

Through Swiftie-themed volunteer programs, including the Eras Tour (GOTV Version) initiative, the coalition made over 22 million direct voter contacts nationwide. Across more than 8,000 shifts, Swifties sent 19.1 million texts and made 2.7 million calls to voters. Swifties for Kamala partnered with 13 different organizations– from state parties, Team Harris-Walz, statewide candidates, and advocacy groups– to achieve and exceed their organizing goals.

Organizing efforts in North Carolina, Michigan, and Arizona supported existing efforts leading to the election of down-ballot candidates, including: 

• Governor-Elect Josh Stein & Lieutenant Governor-Elect Rachel Hunt in North Carolina,
• Senator-Elect Elissa Slotkin and Judges Kyra Harris Bolden and Kimberly Thomas in Michigan, and
• Senator-Elect Ruben Gallego in Arizona.

In those 3 states alone, Swifties contacted over 8.6 million people. Swifties for Kamala’s direct voter contact efforts included Spanish language outreach, voter education initiatives, youth turnout initiatives, and other critical get-out-the-vote (GOTV) efforts that helped narrow margins in races across the country.

“Swifties really stepped up this cycle, contacting millions of voters in key races across the country. I am so proud to have created a space where people could find joy and community while putting in the work to make a tangible difference in so many down-ballot races this election. The impact of this community cannot be understated,” said Shaadi Ahmadzadeh, S4K Organizing Director and mastermind behind the group’s organizing programs.

“Swifties really stepped up this cycle, contacting millions of voters in key races across the country. I am so proud to have created a space where people could find joy and community while putting in the work to make a tangible difference in so many down-ballot races this election. The impact of this community cannot be understated.”

Swifties for Kamala reached over 259,000 Pennsylvania voters through a never-before-done mail program with the group reaching out to their fandom community through a data-driven, targeted mailing initiative. S4K also drove 175.2K voter registration actions through Fan Out, a non-partisan relational organizing initiative that helps people register to vote and invite their friends to register while offering reward incentives. Over 120K Swifties participated in the relational organizing drive, with 22.5K people registering to vote through the platform.

Staying true to the Swiftie fandom, one of the innovative organizational tools the coalition utilized this campaign were friendship bracelets. Over 55,000 bracelets were distributed across all 50 states and Washington, D.C. At in person events, including two pop-ups in swing-states Pennsylvania and North Carolina, the group hosted free friendship bracelet making stations. Organized entirely online, S4K ran a coordinated distribution initiative with volunteers hand-making and distributing the beaded campaign slogans.

In under 107 days, Swifties for Kamala raised over $236k for the Harris-Walz campaign. With partner Shop Social Goods, an additional $25,595 was donated to organizations that support voting efforts, including the American Association of People with Disabilities’ (AAPD) program to make voting more accessible.

The coalition plans to continue its advocacy efforts, focusing on progressive issues and future local and national elections. Swifties for Kamala is currently fundraising for Justice Allison Riggs as she maintains a razor-thin lead in the North Carolina State Supreme Court race.