Swifties for Kamala Launches Fandom Mail Campaign in Pennsylvania
November 3, 2024
The Hill – Juliann Ventura
Swifties for Kamala launched a fandom mail program targeting low propensity voters in Pennsylvania.
“Our mail program is taking what Swifties for Kamala has been doing through social media, volunteer events, and in person activations, to our community’s mailboxes and ultimately to the ballot box,” Swifties for Kamala campaign manager Annie Wu Henry said in a press release. “We are offering encouragement, information and a call to action all wrapped up in a welcoming, star-covered envelope.”
According to the release from the group, more than 250,000 mail pieces have been sent to encourage voters in Pennsylvania to support Harris.
Wu also made a post about the launch on the social platform X on Saturday, which included a screenshot of the press release and a photo of a “VOTE” card and a “Voting Era” friendship bracelet — a nod to the friendship bracelet exchange that happens among Taylor Swift fans oftentimes at her concerts.
Photo: Chris Pizzello and Jacquelyn Martin, Associated Press