Swifties For Kamala announce "Eras Tour (GOTV Version)"
October 14, 2024
The coalition's voter outreach program with partners aims to complete over 13 million direct voter contacts during the upcoming Eras Tour concerts
October 14, 2024 – Today, grassroots volunteer coalition Swifties For Kamala (S4K), along with partners Voters of Tomorrow (VOT), North Carolina Victory, Florida Democrats, Texas Offense, and Arizona Democrats, is announcing the launch of an expansive direct voter contact campaign over the next three weekends leading up to Election Day: “Eras Tour (GOTV Version).”
Together with state parties and organizations committed to electing democrats up and down the ballot, S4K will mobilize Swifties to send millions of texts and phone calls to battleground and swing districts across the country, all while watching live-streams of The Eras Tour. The coalition expects to send 1.5 million texts during each show night of the upcoming U.S. leg of The Eras Tour, amassing to 4.5 million contacts across three weekends and 13.5 million contacts total.
We’re making a material impact, but we also make it fun. We’re all gonna be online anyway, waiting to see what surprise songs are played, so we want to capture that enthusiasm and make sure everyone’s voting blue and has a plan to do it.
“From the beginning, we’ve consciously focused the volunteer engagement piece of S4K on meeting Swifties where they are to help them engage with politics, many for the first time,” said Swifties for Kamala Political Director April Glick Pulito. “We’re making a material impact, but we also make it fun. We’re all gonna be online anyway, waiting to see what surprise songs are played, so we want to capture that enthusiasm and make sure everyone’s voting blue and has a plan to do it.”
“There’s so much incredible energy surrounding these Eras shows, and we can’t wait to join Swifties for Kamala in channeling that enthusiasm into mobilizing our peers,” said Jessica Siles, spokesperson for Voters of Tomorrow. “Defeating the bad guys should be fun, and that’s exactly what this partnership is all about. These phone banks feel like a Zoom hangout with hundreds of our closest friends, jamming to the songs we love and connecting with people who share our values. That’s the power of community, and we’re harnessing that power to make real change.”
Swifties are used to being underestimated, but to that, all I have to say is that we’ve accomplished over 2.2 million direct voter contacts to date, exclusively into swing states and districts.
“Swifties are used to being underestimated, but to that, all I have to say is that we’ve accomplished over 2.2 million direct voter contacts to date, exclusively into swing states and districts,” said Swifties for Kamala Organizing Director Shaadi Ahmadzadeh. “It’s been so encouraging to see campaigns meaningfully invest in young voters and typically overlooked communities by believing in a coalition like S4K.”
Eras Tour (GOTV Version) will take place on October 18, 19, 20, 25, 26, 27, and November 1, 2, and 3 from 3 pm - 11 pm ET. Each day’s schedule will be:
3 pm - 5 pm: Pre Show Phone Banking with VOT and NC Victory
5 pm - 7 pm: Text Banking with VOT and Florida Democrats
7 pm - 9 pm: Text Banking with VOT and Texas Offense
9 pm - 11 pm: Text Banking with VOT and Arizona Democrats
Registration is now open for all three weekends here.
Swifties For Kamala is excited to have brought together this coalition of partners and is committed to using the collective force of the Swiftie fandom to help elect Harris-Walz, hold the Senate, and take back the House.